How To Increase Your Personal Training Business

There are many people who choose a career path of a personal trainer. What these people may not know is that you’re not just going to be a personal trainer but also salesmen. You can know more about fitness than anyone you know but won’t necessarily be successful if you can’t get people to buy your service. You have to learn how to convince others why they should be hiring you and not someone else. Which is why we are writing this article. Here are some successful methods on how you can start making a higher salary as a personal trainer.

Tell everyone you know

The first step to take after you have become certified is to tell your friends and family. Let everyone around you know what you’re doing and be sure to have them spread the word. This is because if the topic “personal trainer” ever comes up you can be certain that your name will be mentioned. This is a free and effective way to market yourself also known as “word of mouth”. It’s not uncommon to have your friends and family support you and what you’re doing, especially if you’re known to get clients great results.

Don’t work at a commercial gym

While it is a good idea to start at a common commercial gym to gain some type of experience, we don’t recommend it. This is because too many trainers get comfortable working at a commercial gym that they don’t try to grow. We didn’t become a personal trainer to work for anyone else but ourselves. We are here to build a business around personal training. You’re better off offering free sessions since you’re new to the scene and generally you want to be able to provide proof of your work before you actually start charging. Once you your clients some good results, you can use your clients results as a foot in the door. The more experience and satisfied clients you get, the more you are worth. Plus, now you have your clients spread the word of mouth!

Build an online presence

After you’ve done a good job of letting everyone around you know what you’re doing it’s time to get noticed online. Get out there and build your own personal training brand and post it on sites such as Yelp, Google Maps, Bing, Foursquare, Yellow Pages etc. Basically just be on every site that you think someone who NEEDS personal training will search. For example, if someone searches for “Sacramento Personal Trainer” on Yelp, you’d want to appear among the top of the list.

With social media being where a lot of people spend their time in today’s age, it’s important to market yourself there as well. A common example is Facebook, Twitter, Instagram etc. You can start by writing a short intro about yourself and what you’re offering. If you’re new then you can offer free advice to provide some type of value upfront while building your personal training brand.

If you really want to make it to the top, then you should be omnipresent. When someone searches for “Sacramento Personal Trainer”, you want to be everywhere on every site. Place your business on Google Adwords and build a fitness website for yourself. You want to consistently be the first trainer anyone sees when they are searching for a personal trainer in your local area. Learning search engine optimization (SEO) can help generate more traffic to your website which converts into clients.

In the end, while these are all successful methods that the best trainers have used, don’t let your imagination stop there. Be resourceful and always be on the lookout for new opportunities to present your business. Your business may be slow at taking off but don’t worry, as long as you work on getting your business out in the open, eventually you’ll start taking off!

Impact of Poor Services

Very few people bother to report poor quality services. If they experience rude behaviour from poorly trained employees then they just decide not to use that company’s services again. The company loses not only that customer but also future businesses because that customer can influence other potential customers. People often look for referrals and ask their known group of people to recommend a right company for the service they need. They may be considering a particular company and look for opinions of people who have used that company’s services. If they hear only negative things about that company then they will never use that company’s services. It results in long-term losses to such companies.

Importance of Regular Training

Technologies, techniques, methods and processes used to run a business keep changing all the time. Employees trained many years back may not be up to date with the new working environment. It becomes necessary for them to regularly undergo training programs that help improve their skills. Most of them may not have the inclination to attend such training programs on their own, especially if they have to spend their own money on the training. It is imperative for businesses to help their employees attend training programs. They can hire services of training companies. Such trainings can be provided onsite or offsite, depending on the type of training needed, requirements and preferences.

Different Ways to Train Employees

With so many innovations in the field of communication, it has become easier to undergo different types of training. There is no need for a person to go to a particular location to learn something, unless it is a training program that requires physical presence of the trainees. There are online training programs that are very flexible. An individual can check the course material as and when required. The person can learn everything in his or her own pace. There is no pressure to learn faster. There are interactive webinars and other solutions in the area of distance learning. It is possible now to get most types of degrees and certificates learning from home.

Businesses in the field of service cannot ignore the importance of training programs for their employees. They can use online courses, webinars, and other training mediums. When employees are up to date with latest information and skills needed in their field then they perform exceptionally well. They provide quality services. Trainings help improve their productivity. Customers and clients like the good quality services received from well-trained employees.